It could be time to rethink your online strategy if sales are just not coming in. However, to improve your digital presence, you need someone looking from the outside-in to avoid bias and the blinder effect. But, hiring an agency to help is costly. For a fraction of the cost, I can analysis your business and competitors and then have a one on one chat to provide my cost-effective solutions.
The answer is not black and white, and it does not end with having to spend money on Google AdWords or Facebook Ads.